At Pure CallerID, our commitment to delivering innovative, high-impact solutions drives us forward... a continuous evolution. This week, we’ve introduced some enhancements to Core campaign provisioning and a new Aegis One node. We also included some industry updates that will impact some of our customers and a note on our quarterly KYC audit.
Core: Enhanced Scalability for Campaign Provisioning
We have removed rigid campaign limits, your Account Management team can now adjust active Core campaigns to increase the active pool count, per region. This means we can seamlessly scale your Core campaign Community CallerID pools, on-demand, as your volume grows, ensuring your outreach and contact increases are not adversely impacted as your volume scales. More flexibility, more capacity, more impact, it is that easy.
Aegis One: Production Release of the Campaign Query Node
Real-time geo-location precision with connected Core campaigns is now available with the Aegis One Campaign Query Node! This powerful feature lets you integrate a connector into any workflow connecting active Core campaign(s) to utilize additional geo-location data when it's missing from Aegis API calls or existing record sets.
With enhanced, real-time telephone number mapping at the time of dial or message, you can ensure geographically relevant caller ID assignment, even for records where data is incomplete in the API call or enhanced with additional geographical data for even more control around rule decisioning.
Stay compliant, boost contact accuracy, and elevate your campaign performance even more by adding this node to your workflows. This node is available on all variants of Aegis at no additional cost.
Relevant Industry News
TCPA Revocation Rules: What You Need to Know
Thanks to the work of Troutman Amin, we wanted to share some key takeaways that are now active.
Yes, the worst parts of the April 11th rule changes have been stayed for at least a year, but some critical rule changes are now live as part of the FCC’s TCPA revocation requirements that impact how businesses handle consumer consent for autodialed calls and texts.
Here's a breakdown of the key changes:
Flexible Revocation Methods
- What's New: Consumers can revoke consent for autodialed calls, prerecorded/artificial voice calls, or texts in any reasonable manner that clearly expresses their desire to stop receiving them.
- Impact: Businesses can no longer designate an exclusive method for revocation or rely on contracts that prevent revocation. This is a significant shift from prior rules allowing stricter consent terms.
- Action Item: Ensure your systems accept and process revocation requests made through various methods, not just a single channel.
Recognized Revocation Terms
- What's New: Replying to a text with words like “stop,” “quit,” “end,” “revoke,” “opt out,” “cancel,” or “unsubscribe” is deemed a reasonable way to revoke consent. However, other words or phrases can also suffice.
- Impact: While these terms provide clarity, the open-ended allowance for other phrases means businesses must be vigilant in monitoring for any language indicating revocation.
- Action Item: Train your team and update your systems to recognize a broad range of revocation language in consumer responses.
- Using Engage SMS? Our Sentiment Bot has already been trained on this and is actively processing opt-outs based on this change. Have questions about it? Schedule a call with your Account Management team right away.
10 Business Day Compliance Window
- What's New: Companies must honor company-specific do-not-call and revocation requests as soon as practicable, and no later than 10 business days after receiving the request.
- Impact: This is a win for informational callers, who previously had to act immediately. For telemarketing callers, the timeframe shrinks from 30 days to 10, but it’s far better than the originally proposed 24 hours.
- Action Item: Review and streamline your processes to ensure compliance within the 10-day window.
One-Time Clarification Text
- What's New: After a revocation request, businesses may send one text to clarify the scope of the opt-out. If the consumer doesn’t respond, they are opted out of all communications.
- Rules: This text must not include marketing, advertising, or attempts to persuade the consumer to reconsider their opt-out.
- Impact: This option may be underutilized by businesses with multiple consent layers due to its strict limitations.
- Action Item: If you choose to send a clarification text, ensure it complies with the FCC’s restrictions to avoid violations.
Why This Matters: These changes enhance consumer control over communications while balancing business needs. By adapting to these rules, you can maintain compliance, reduce risk, and build trust with your customers. Don’t get complacent because of the stay, some of these changes represent real, additional risk.
Updated stats have been released for the RND
What is the RND: The Reassigned Numbers Database (RND) is a critical tool that tracks disconnected and reassigned phone numbers to help businesses avoid calling outdated contacts. Reassigned being the big risk for our customers. By identifying invalid numbers, the RND reduces wasted calls, lowers TCPA violation risks, and ensures compliance with opt-in regulations, saving you time and resources.
Now for the stats... RND updates through March 31, 2025:
- 529M+ Disconnected Numbers: The RND database contains over 529 million disconnected wireless and landline telephone numbers.
- 6.3B Total Queries: The database has processed 6.3 billion queries to date, with a 16% increase this quarter compared to the previous quarter.
- 396M Numbers Identified as Disconnected: Over 396 million queried numbers have been flagged as disconnected or reassigned, reducing wasted calls and TCPA violations.
- 9.1M New Disconnections Monthly: An average of 9.1 million new disconnected numbers are added to the database each month.
- 15M+ Monthly Updates: The database sees over 15 million changes monthly, including updates to disconnect dates for existing numbers.
- 6.3% Disconnection Rate: Overall, 6.3% of queried numbers are identified as disconnected, according to FCC data.
- Insight #1: Frequently queried numbers show a 1% disconnection rate.
- Insight #2: First-time queried numbers have a 7% to 15% disconnection rate.
The RND’s query volume has grown from 281 million per month last year to 368 million per month in the last three months, highlighting its increasing adoption across industries. It is imperative that you are utilizing the RND if your opt-in data has reached the 90-day mark, or you are contacting existing business relationships.
New TCR Campaign Suspension Rules and Changes for Canadian Customers
Overview: Starting June 26, 2025, The Campaign Registry (TCR) is enforcing stricter rules for suspending 10DLC messaging campaigns. Campaign suspensions are going to be increasing, especially focusing in on concerns related to high opt outs, SPAM flags and reports, and technical issues, like broken links and invalid numbers.
Why It Matters: These rules mean more frequent suspensions for issues like bad formatting, high opt-outs, or spam flags. Suspensions completely disrupt your messaging and customer engagement capabilities while also being increasingly difficult to appeal.
What to Do: Work with your Account Management team to ensure you are following best practices. Consider adding Aegis One workflows into your Engage SMS campaigns to add decisioning for velocity limits, time-of-day rules, litigator checks, and more, to prevent campaign suspensions.
Additional changes specific to 10DLC: For our Canadian customers, please note that TCR will only accept the 9-digit Business Number (BN-9) for Canadian brand registrations, phasing out Corporation/Incorporation/Registry IDs. For example, if your BN is 123456789RT0001, use 123456789. Ensure you have updated your KYC documentation with your Account Management team to avoid any potential registration or auditing delays.
Account Management Note
KYC Audits: Our compliance team has run our quarterly Know Your Customer (KYC) account audit. If you did not receive any update requests, nice work! If you did receive some update requests, please complete these for our compliance team as soon as possible. If we are unable to complete an audit for any account, services will be suspended until your updates are returned and verified. Thank you in advance for your assistance and speed on these requests.
Weekly Reminder
We encourage continuous communication with your Pure CallerID team, please contact your Account Management team today with any questions, comments, or feature requests of your own. As always, these full release notes are available on our Support Portal. We are here to work with you to leverage these services to revolutionize your outcomes. As always, all releases, upgrades, and enhancements roll out weekly with zero downtime, performance degradation, or service interruptions. We’re dedicated to delivering game-changing customer service that elevates your experience, and we thrive on your feedback to keep our service suite evolving to meet, if not exceed, your ever-changing needs.
As your trusted partner, we’re invested in your wins and ready to tackle your challenges, please reach out to your Pure CallerID team to discuss these release notes and make the most of the ongoing service advancements today.