We’re excited to share the latest updates and feature enhancements across our service suite, developed to empower your business with greater control, compliance, and performance. From workspace-level provisioning in Core to AI-powered sentiment monitoring in Engage SMS, these improvements reflect our ongoing commitment to delivering innovative solutions that meet your evolving requests and needs. Read on to learn more about how these updates enhance your workflows, improve user experiences, and drive better outcomes for your business.
Highlight by Service
- Core Service: Now offers workspace-level provisioning sets for custom campaign pools by area code/state, plus enhanced CNAM verification with Sentry monitoring and secondary LiDb validation for consistent naming.
- Aegis One: Upgraded workflow nodes (State Dialing Rules, Time of Day, Velocity) for better compliance and granularity, a new Notes node for detailed explanations, and enhanced Interaction Search with reject reason filters.
- Engage SMS: AI-powered sentiment monitoring for real-time opt-out processing and negative sentiment filtering, plus improved dashboard clarity and a new messaging integration guide.
- Network Services: Tier 1 Voice Services now available in the US, Canada, and Puerto Rico with Class 4 Switch, STIR/SHAKEN authentication, and improved call performance.
Release Details
Core Service
CNAM Enhancement: With news breaking this week about plaintiff victories in lawsuits targeting improper Caller Name Presentation (CNAM)—underscoring the critical need for accurate caller ID—we’re excited to announce a timely upgrade to our service that’s been in the works. We’ve turbocharged our CNAM verification process to ensure caller ID is accurately set during provisioning and stays rock-solid over time. Our Sentry monitoring system now actively polices CNAM post-provisioning, instantly detecting any changes and resetting them to the correct naming via LiDb for the life of the number. We’ve also layered in a secondary LiDb validation check, doubling down on our commitment to deliver precise, reliable CNAM across all brands, campaigns, pools, and calls.
Provisioning Enhancements: We’ve expanded our inventory coverage—not just for Canada and Puerto Rico—and overhauled our geographic provisioning and assignment algorithm, massively amplifying the reach and effectiveness of Community CallerID pools. Since launching these upgrades last Sunday, customers across the board have reported additional spikes in contact rates—validation that these enhancements are driving additional, quantifiable results in a landscape where CNAM accuracy has never mattered more.
New Pool Type: Workspace-Level Provisioning Sets. Provisioning sets are now available at the workspace level within Core. Users can create custom profiles to order Core campaign pools based on area code (or state) for compliance purposes. Certain campaign requirements mandate that calls originate from area codes where the customer (typically a third party) has a physical presence. This feature provides that level of granularity while continuing to apply our geographic best-match technology, ensuring calls are routed to the closest physical location.
Aegis One
Workflow Feature Enhancements: We’ve released significant upgrades to several nodes:
- State Dialing Rules and Time of Day: These now support multiple checks using various geographic inputs (Session, Record Set, Meta, Interaction), allowing you to control restriction levels for different use cases. This can be applied within specific workflows or across all workflows organization-wide.
- Velocity Expansion: Velocity now calculates engagement attempts for both Voice and SMS, enhancing compliance capabilities for specific regulatory requirements. We’ve also added more granular configuration for hold periods, now supporting calculations in minutes, hours, days, and months.
- Notes Node: A new notes node allows you to store explanations for other users, detailing why specific rules and conditions are applied at various workflow nodes.
Dashboard Enhancements: Interaction Search now includes a filter for reject reasons, enabling users to drill down into granular details about rejections within a specific date range.
Engage SMS
Feature Enhancement: Sentiment Monitoring is now live. After extensive development, we’ve released our AI-powered sentiment monitoring service for all messaging. This feature monitors messages for sentiment, ensuring opt-out requests are processed and updated via webhook in real time. It also prevents messages with negative sentiment from triggering conversational engagement with your agents. This provides a better user experience for your end users and ensures immediate opt-out processing, with real-time updates to all attached systems.
UI Enhancement: We’ve enhanced the dashboard to provide greater clarity on delivery by carrier, as well as insights into conversations and their handling.
Documentation Enhancement: A new messaging integration guide is now available for all Engage SMS customers. It includes expanded details on webhook event types, event documentation, payload structures, and best practices for interacting with conversation endpoints.
Network Services
Tier 1 Voice Services: A reminder that our Network Services are available for all US, Canadian, and Puerto Rico customers. With Pure CallerID Voice services, you can rely on consistent and scalable on-demand session capacity, improved call deliverability, with reduced latency, dropped calls, and other performance issues experienced with other carriers. We’ve also advanced operational capacity and call authentication through STIR/SHAKEN, enhancing A token attestation along with additional performance tuning for reliable, 24/7 delivery.
Additional Service Availability
Expanded Service Access: We’ve expanded our API library to provide external access to several services, enabling their use outside the platform. These include: Known Litigator Scrub; Federal DNC Scrub; State DNC Scrub; SPAM Check; CNAM Query; and Real-Time DataBoost Query. Allowing for customers to apply these services outside of Pure CallerID interactions, to advance marketing activities, CRM records, and at rest data stores.
System-Wide Enhancements
Data Export Service: We’ve updated report processing for list downloads to ensure alignment of all new data types between the UI and exports.
Status Page and Alerts: All system statuses are now available at https://status.purecallerid.com . You can subscribe directly or through the Pure CallerID app to receive real-time notifications on critical systems and services. We’ve also enabled Sentry services on all platform alarms for advanced, real-time tuning.
Curious about how to implement these updates or have some additional needs?
Please contact your Account Management team today to see how easily these powerful enhancements can supercharge your activities. Schedule a quick demo, dive into the full release notes on our Support Portal (you are already here!), or bring questions to your next regularly scheduled meeting—we’re here to show you how these tools can revolutionize your outcomes. Let’s unlock the full potential of our services with your operation together and propel your success to the next level.
As a reminder, all releases, upgrades, and enhancements roll out weekly with zero downtime, performance hiccups, or service interruptions. We’re dedicated to delivering game-changing customer service that elevates your experience, and we thrive on your feedback to keep our service suite evolving to meet - if not exceed - your ever-changing needs. As your trusted partner, we’re invested in your wins and ready to tackle your challenges—reach out to your Pure CallerID team to explore every new feature and make the most of these advancements today.
As a reminder, all releases, upgrades, and enhancements roll out weekly with zero downtime, performance hiccups, or service interruptions. We’re dedicated to delivering game-changing customer service that elevates your experience, and we thrive on your feedback to keep our service suite evolving to meet - if not exceed - your ever-changing needs. As your trusted partner, we’re invested in your wins and ready to tackle your challenges—reach out to your Pure CallerID team to explore every new feature and make the most of these advancements today.