Watchtower's DNC scrub feature is a critical tool for aligning your lead management with federal telemarketing regulations. Please note that if enabled, this service will run whether or not EBR or EWC is established, providing additional compliance validation. Should you wish to enable this only for campaigns at risk of inaccurate or incomplete relationships or consent, you can do so in the campaign administration area. Additionally, please note that the filtering will only apply to the geographic areas covered by your SAN, all other areas will not be checked. So please ensure proper coverage of your SAN when enabling this service in your account.
Ensuring DNC Compliance:
- Federal List Check: With the DNC scrub activated, every lead is checked against the federal Do Not Call list, ensuring you engage only with leads that are compliant with telemarketing laws.
SAN Input for Activation:
- Workspace-Level Setup: To initiate the DNC scrub, enter your Subscription Account Number (SAN) provided by the FTC at the workspace level. This essential step activates the scrub service for areas covered by your SAN.
Campaign-Level Implementation:
- Automated Lead Filtering: When you enable the DNC scrub at the campaign level, it automatically filters out leads that appear on the DNC list, so they're excluded from your dialing systems without additional intervention.
By activating the DNC scrub, you can seamlessly ensure that your lead engagement practices remain within legal parameters, thereby protecting your campaigns from compliance risks.
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